I worked with PEF to develop a Global Experience Language (GEL) that would guide the design of all their online and offline assets. The GEL included guiding principles, typography and graphical guidelines, color palettes, and grids.

I successfully implemented the GEL across a variety of initiatives, including the PEF website, the Australian Style Guide, the Training Portal and Skills Test, and PDF flyers. The GEL ensured consistency across all PEF assets, creating a strong visual identity that resonated with their target audience.

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