As Lead UX Designer reporting to the Executive Manager of Customer Experience & Marketing, I manage routine UX tasks and have launched several self-directed initiatives and projects with full autonomy to advance product UX. These initiatives include identifying opportunities, scoping solutions and driving execution to deliver measurable improvements in a complex digital platform.

Major projects:

• The Gateway Project - integrating CFS services into the CAS platform
• eSubmit
• Action Centre
• Mobile app
• Platform redesign
• Form redesign

Ongoing responsibilities:

• Analyse verbatim feedback from the call centre for UX-related issues
• Backlog prioritisation and actioning tasks with scrum teams
• UX system updates and improvements
• Reporting progress on initiatives, research results and recommendations to the Executive Manager and Leadership Board
• Provide UX and CX related support and advice to various departments.

Kinetik, a boutique agency I founded and led, specialised in website and web design. It evolved into sophisticated database applications and subsequently advanced into modern UX practices. The agency consists of a core team of five full-time staff (two backend programmers, one frontend developer, one content manager and myself) while partnering with graphic designers and SEO specialists for comprehensive delivery.

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Major clients and projects

• King Furniture – long standing client for web design and content publishing. Developed their first bespoke e-commerce platform
• Astra Zenaca – bespoke intranet system
• Metcash – bespoke intranet system, wireframing/UX design for their national database project.
• IGA – web design
• CS Energy – bespoke website and CMS system
• Roslyn Oxley Gallery – bespoke gallery management platform
• Seqwater – Intranet design

Delivered web design for SME projects using Photoshop for asset creation, Illustrator for vector graphics, Flash for interactive animations, and Dreamweaver for efficient HTML/CSS hand-coding—crafting functional, visually engaging sites within tight budgets and early web constraints.

After six months of self-directed study in Photoshop and HTML to build an initial portfolio, I secured a position at ID Media—rapidly advancing to deliver website designs for major clients including 2UE Radio and Wayne Gardner.